From Impostor Syndrome to True Confidence in Your Personal Brand with Fi Mims (Ep 50)
In this inspiring episode of True Power, I’m joined by Fi Mims, a photographer and coach who specialises in elevating personal brands and business visibility. Fi supports her clients to look and feel their best, with photographs that reflect authenticity, beauty and power, and coaching that helps them reconnect with self-belief, confidence and purpose.
With over 20 years of experience behind the camera, Fi has navigated the many challenges that modern women face, building and maintaining a thriving multi-six figure business while staying true to her values.
In our conversation, Fi shares the turning points that helped her move from imposter syndrome and burnout to a business model that supports freedom and joy. We explore the vulnerability of visibility, the fear that often comes with showing up, and the power of surrounding yourself with people who lift you up.
Fi also talks about the evolution of her personal brand, the courage it took to launch her coaching and membership programs, and why reconnecting to our innate playfulness is key to creating meaningful impact.
If you have ever questioned your worth or felt resistance to being seen, this conversation will remind you that confidence is not something we acquire but something we return to.
Timestamps:
02:10 The wind machine moment and the vulnerability of being seen
04:45 Why authenticity matters more than polished perfection
07:55 Reclaiming the confidence we were all born with
10:10 The power of community in elevating our self-belief
14:00 Fi’s story of burnout and rebuilding her business
17:15 Recognising when your work is running your life
20:50 Stepping into a new identity and launching something new
23:10 Starting a membership through fear and self-doubt
25:45 Normalising imposter syndrome and learning to move through it
27:30 Reframing fear and nurturing the parts of us that feel small
30:00 Rediscovering play as a pathway to confidence
32:10 Staying authentic in the age of AI
If you are building a business or brand and want to show up more fully as yourself, this episode will offer insight, encouragement and real-life tools to help you take the next step.
Connect with Fi Mims:
Website
Instagram
LinkedIn
Authentic leadership is tricky business but you don't have to go it alone.
I love supporting leaders to stay connected to their deepest selves so they can activate their highest potential and serve the greatest good.
Learn about my coaching packages here: https://www.self-fidelity.com/coaching
